Lindt Master Chocolatier Collection: A special gift with a stylish twist

Campaign details

Category name: Food producers
Agency: DewGibbons + Partners
Advertiser: Lindt & Sprüngli (UK)

Executive summary

Recognising the increasing importance of Formal Gifting in the UK, Lindt had high hopes that its Master Chocolatier Collection would not only be successful in it own right, but that it would help Lindt's overall market growth in this category.

The packaging design by DewGibbons + Partners was considered critical to the sub-brand's success, as this is one of the main influencing factors in the shopper's purchasing decision.

Against a static market, the Master Chocolatier Collection is a UK success story.

  • Main driver of Lindt's +2.3pt Formal Gifting market share growth
  • Lindt is the fastest growing company in Formal Gifting category market share
  • Sales value target smashed by +48%
  • +9% and +27% versus distribution targets