Design consultancy: The Honest Brand
Advertiser: Lloyds Banking Group

Executive Summary

The Halifax flagship experience.

It's no secret that high street banking has changed radically in the past decade. Transactional data reveals that branch visits are less frequent whilst digital interactions are exponentially increasing - the inference is that the format is obsolete and the future is web based.

Lloyds Banking Group disagreed, they knew the answer was relevant experiences with focused purpose - the currency of future bank branches is expertise, education and engagement -helping every customer manage their financial needs with confidence.

Located in high footfall locations, the flagship format is the epitome of the new strategic objective to deliver differentiated branch experiences for each of their brands, Oxford Street is the first iteration for the Halifax brand.