Design consultancy: BrandOpusAdvertiser: Dairy Crest
Executive Summary
With over 10% of consumers actively avoiding dairy in the UK, due to an intolerance or healthy lifestyle, the dairy free sector has hit the mainstream.
To capitalise on the growth of free-from products, Vitalite the original sunflower spread, known for its catchy jingle in the 80's, reached out to BrandOpus for a brand identity redesign. As most consumers saw Vitalite as a sunflower spread, rather than a dairy free option, they saw the need to build brand equity within the growing sector.
Since then, the relaunch has allowed Vitalite...