Dairy Crest: Vitalite

Vitalite, a dairy free spread, redesigned its packaging in the UK to showcase its dairy free aspect in a continually growing dairy free sector.

Design consultancy: BrandOpusAdvertiser: Dairy Crest

Executive Summary

With over 10% of consumers actively avoiding dairy in the UK, due to an intolerance or healthy lifestyle, the dairy free sector has hit the mainstream.

To capitalise on the growth of free-from products, Vitalite the original sunflower spread, known for its catchy jingle in the 80's, reached out to BrandOpus for a brand identity redesign. As most consumers saw Vitalite as a sunflower spread, rather than a dairy free option, they saw the need to build brand equity within the growing sector.

Since then, the relaunch has allowed Vitalite...

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