Copas Turkeys

Holmes and Marchant

Client: Copas Traditional Turkeys Ltd
Category: Packaging (Branded - Food)

Executive summary

"We have a great product but no brand," said Tom Copas, "And I want to own the Christmas table."

Copas Turkeys are very special. The Copas family have been rearing them for Christmas since 1957. Their birds are truly free range, roaming the cherry orchards until adult maturity. These fine products demand fine packaging – highly crafted, highly authentic, highly ethical – telling the Copas family's rich stories across copy and claims.

Holmes & Marchant helped bring the brand alive through the development of a brand identity which was then rolled out across packaging and point-of-sale materials, differentiating Copas Traditional Turkeys from other seasonal producers and positioning them as the 'Rolls-Royce' of turkeys within the meat industry.