Design consultancy: Coley Porter BellAdvertiser: Unilever Comfort
Executive Summary
In 2015, Comfort was the market leader in the UK, with a 46% share of the market (Mintel Laundry Detergents And Fabric Care, UK – August 2015). The brand had launched limited edition products under its Creations range for a number of reasons; to bring new news to a very crowded aisle, offer consumers a product that is contemporary and relevant to the point in time, create standout at fixture and excite trade partners.
We were asked to design the Comfort Creations Summer Limited Edition. A unique summer...