Comfort Summer Limited Edition

Comfort, a fabric conditioner brand, launched its Comfort Creations Summer Limited Edition in the UK with a striking design to improve sales during the summer season.

Design consultancy: Coley Porter BellAdvertiser: Unilever Comfort

Executive Summary

In 2015, Comfort was the market leader in the UK, with a 46% share of the market (Mintel Laundry Detergents And Fabric Care, UK – August 2015). The brand had launched limited edition products under its Creations range for a number of reasons; to bring new news to a very crowded aisle, offer consumers a product that is contemporary and relevant to the point in time, create standout at fixture and excite trade partners.

We were asked to design the Comfort Creations Summer Limited Edition. A unique summer...

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