Design consultancy: Modern Human
Advertiser: Pharmaceutical Press
Unless you are a medical professional, you may not have heard of the British National Formulary (BNF), but almost everyone in the UK will have benefitted from it, at one time or another. Published jointly by the British Medical Association and the Royal Pharmaceutical Society, it is used every day by doctors, nurses, pharmacists, and paramedics to safely prescribe medicines to patients across the UK.
First published in 1949, the BNF is a comprehensive register of all the medicines that are currently available to the National Health Service, including side-effects, doses, legal classifications, interactions, prices, indications (symptoms that suggests certain medical treatment is necessary) and contraindications (specific situations in which a drug should not be used).
At its peak, half a million copies were printed, and it is thought the format of the book was originally designed to fit in the pocket of a doctor's traditional white coat.