Davivienda Bank: How did a traditional bank attract Gen Z?

Davivienda, the bank, adopted new channels and implemented a youth-friendly product to attract a younger target audience in Colombia.

Campaign details

Brand: Davivienda BankBrand owner: Bolivar GroupEntrant company: Davivienda Bank - ColombiaIdea creation: Leo Burnett BogotáMarket: Latin AmericaSector: Financial servicesMedia channels:Word of mouth, Influencers, KOLs, Gaming & in-game...

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