Campaign details
Brand: Davivienda BankBrand owner: Bolivar GroupEntrant company: Davivienda Bank - ColombiaIdea creation: Leo Burnett BogotáMarket: Latin AmericaSector: Financial servicesMedia channels: Word of mouth, Influencers, KOLs, Gaming & in-game advertising, Livestreaming, Websites & micrositesBudget: Up to 500k
Executive summary
In a very competitive context of new ways of managing money that conquers young people and brings them closer to their daily needs, Davivienda, a traditional bank, had to seduce them. We adopted new channels like TikTok, Twitch and streamings of the most popular game...