Data To Decision
A channel planning solution for the public sector
Peter Kloprogge and Tim Foley PointLogic
Introduction
This paper is about a new way to approach the building of systems to help channel planning. By channel planning, we mean the...
Data to decision
This paper provides a new way to approach the building of systems to help channel planning. By channel planning, we mean the combination of media options that are used to satisfy a communication task.
