Data is Key to New S&N Loyalty Schemes

This case study describes how the pub, bar and restaurant chain Scottish and Newcastle Retail amalgamated three existing 'discount at the point of sale' programmes and developed them into one sophisticated, data driven system.

Sales Promotion

Data is Key to New S&N Loyalty Schemes

Maggie Templeman

Following nearly a year of evaluation and trialling, Scottish and Newcastle Retail (S&N), one of Britains best-performing pub, bar and restaurant operators, relaunched its...