Campaign details
Brand: Dari CremeBrand owner: MagnoliaEntrant company: Magnolia Inc., PasigIdea creation: The Huddle Room, MakatiPR: The Huddle Room, MakatiMarket: The PhilippinesSector: Dairy products, fats, oilsMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Mother's Day in the Philippines has always been celebrated with great enthusiasm. But in 2020, it was a different story with celebrations canceled and everyone locked in their homes. This was the challenge faced by Dari Crème, a well-loved Filipino brand by moms...