Darden Restaurants, Inc.: Life On Land Is Dry campaign

Robert Schnakenberg

Darden Restaurants, the largest casual-dining restaurant group in the world, operated three distinct restaurant concepts: the Olive Garden, Bahama Breeze, and Red Lobster.

United States
Strategy

Darden Restaurants, Inc.: Life On Land Is Dry campaign

Robert Schnakenberg

OVERVIEW

Darden Restaurants, the largest casual-dining restaurant group in the world, operated three distinct restaurant concepts: the Olive Garden, Bahama Breeze, and Red Lobster....

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