Danone: Mom, I want to go to the sea

Danone, the food brand, increased sales by identifying and targeting teenagers as a new source of business in Russia.

Campaign details

Brand: DanoneBrand owner: DanoneEntrant company: VMLY&R Russia, MoscowMarket: Russian FederationSector: Dairy products, fats, oilsMedia channels:Competitions & contests, Mobile & apps, Online video, Sales promotion, Social media,...