Danone Actimel - From Hampstead to Hartlepool: turning live bacteria into popular culture - how a drinking challenge helped take probiotic drinks to the people
Joseph Heath and Rebecca Moody
Despite being the market leader in the yoghurt industry, Danone hoped to encourage people to purchase its probiotic drinks.
| Agency: RKCR/Y&R | Authors: Joseph Heath and Rebecca Moody |
Danone Actimel - From Hampstead to Hartlepool: turning live bacteria into popular culture – how a drinking challenge helped take probiotic drinks to the people
INTRODUCTION
Originating from the lands...
