DANCOW: Nutritods gets a brand boost with augmented reality

DANCOW Nutritods, a growing up milk brand, launched a campaign in Indonesia to increase brand consideration and increase brand imageries relating to DANCOW.

Campaign details

Brand: DANCOWAgency: In-houseRegion: APAC

Strategy

Objective

The Indonesian mom's greatest ally for more than 60 years, DANCOW Nutritods is the second biggest player in Indonesia's growing-up milk category. With its leadership underpinned by the three pillars of nutrition, stimulation, and love, the brand has always reveled in its supporting role in helping young Indonesian mothers nurture their toddlers' and pre-schoolers' growth and development.

A believer in the power of storytelling as a tool to boost the cognitive, motor, language, emotional, and social skills of kids, DANCOW wanted to launch its Indonesia Mendongeng campaign,...

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