DANCOW Nutritods: #BundaBangga campaign

Dancow Nutritods, the growing up milk brand, aimed to drive penetration by positioning itself as Indonesian mother's greatest ally in Indonesia.

Campaign details

Brand: DANCOW NutritodsLead Agency: Wunderman Thompson, Mindshare, InMobiRegion: APAC

Strategy

Objective

To be recognised as toddler and preschool experts and moms' greatest ally for children's growth and development.

DANCOW Nutritods as one...