Dairy Management Inc.: Behold The Power Of Cheese campaign (1997-1998)

Winning the cheese account of Dairy Management Inc. (DMI) in 1997 was both a dream and a challenge for the Chicago-based ad agency Leo Burnett U.S.A.

Dairy Management Inc.: Behold The Power Of Cheese campaign

William D. Baue

Overview

Winning the cheese account of Dairy Management Inc. (DMI) in 1997 was both a dream and a challenge for the Chicago-based ad agency Leo Burnett U.S.A. Since DMI represented...