Dairy Council - From bland to brand: how the Dairy Council showed it was made of 'The White Stuff'

This silver-winning paper describes the ‘The White Stuff’ campaign of 2000-2001, and how it dramatically improved the fortunes of milk.
Agency: BMP DDB and OMD UKAuthors:  Andrew Perkins, Myriam Vander Elst, Helen Croxson (OMD),Sara Donoghugh (DDB Matrix)

 Silver award

The Dairy Council Milk

From bland to brand; how The Dairy Council showed it was made of The White Stuff

This is a paper about...