DaimlerChrysler Corp.: Engineered To Be Great Cars campaign

Automobile advertising has historically constituted not only one of the most visible but also, in sheer dollar volume, one of the largest aspects of the marketing industry.

DaimlerChrysler Corp.: Engineered To Be Great Cars campaign

Judson Knight

OVERVIEW

Automobile advertising has historically constituted not only one of the most visible but also, in sheer dollar volume, one of the largest aspects of the marketing industry....