Daawat: Making People Think of Daawat Without a Daawat (Feast)

Basmati rice brand Daawat spurred consumer interaction in India through a multi-strand campaign that boosted brand affinity and salience during the challenging lockdown period.

Campaign details

Brand: DaawatBrand owner: LT FoodsEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: FoodMedia channels: Competitions & contests, Social media, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands