Daawat: Making People Think of Daawat Without a Daawat (Feast)

Gunjan Godwani, Jitender Dabas

Basmati rice brand Daawat spurred consumer interaction in India through a multi-strand campaign that boosted brand affinity and salience during the challenging lockdown period.

Campaign details

Brand: DaawatBrand owner: LT FoodsEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: FoodMedia channels: Competitions & contests, Social media, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary...

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