Cyber quali - perspectives for Latin America

With the advance of globalization and the new demands imposed by the reality of the 21st century, the search for new routes for the development of market research has become imperative, and the opportunity to conduct online research has been one of the main turning points of this new perspective.

Cyber quali – perspectives for Latin America

Diva Maria Tammaro de OliveiraRecherche Pesquisa de MotivaÇão, Brazil

INTRODUCTION – QUALITATIVE RESEARCH IN LATIN AMERICA

Qualitative research has evolved and changed considerably in Latin...

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