Cutting the insight loss

Moët Hennessy (MH), like many organisations, invests a significant part of its marketing investment in the search for consumer insights.

Cutting the insight loss

Mark WhitingMarketing Intelligence Services, Moët Hennessy, France

Sandrine McClureRepères, France

INTRODUCTION

If you are part of a client-based insights' team, have you ever asked yourself how many insights you have generated...

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