Discusses the practical problems of Customer Relationship Management (CRM) in the context of a bank. Research described was a way of `listening to' customers and potential customers, eliciting what they really want and which solutions can be realistically achieved.
Customer Relationship Management Is it Really
The Royal Bank of Scotland & NatWest Bank
andDr Roger Donbavand
Business Development Research Consultants
NOT ANOTHER BUZZWORD
If you were to ask the mainstream retail bank...