Curtea Veche: #TimeToRead

Curtea Veche, a Romanian publisher, drove awareness and encouraged more people to read through an initiative where the busiest people in the country posted videos of themselves reading.

Campaign video: Curtea Veche – #TimeToRead

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Selected creative: Curtea Veche – #TimeToRead

Credits

Agency: Leo Burnett Bucharest / Starcom BucharestArt Director: Andrei Constantinescu Associate Director & Head of Strategy:...