Curtea Veche: #TimeToRead

Curtea Veche, a publishing company, encouraged people in Romania to read by getting influencers and celebrities to create reading content that showed if they had time in their busy schedules to read, so does everyone else.

Campaign details

Brand: Curtea Veche Publishing Brand owner: Curtea Veche Publishing Agency: Leo Burnett Romania Market: Romania

Executive summary

In the last country in EU when it comes to reading, Curtea Veche proved that there is #TimeToRead, no matter how tied-up our lives are.  The campaign debunked the most often invoked reason – the lack of time – through the power of example, given