Current Global: Accessible By Design

Current Global, a communications agency, sought to make marketing communications more accessible to disabled people.

Objective

Over 15% of the world's population has a sight, hearing, speech, or cognitive disability preventing them from fully understanding and accessing marketing communications. That is over 1 billion people representing $8 trillion of buying power! While the marketing industry has rightly increased its focus on DEI, Current Global recognized that people with disabilities often were not included in typical DEI definitions or initiatives.

Our objective was to close the disability inclusion gap with an industry-first commitment to make our communications accessible for all. We believe it is important for marketers to make this a priority, especially in an era...

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