Campaign details
Category: Purpose That IgnitesAward: SilverBrand: SunsilkAgency: Medina Turgul DDBMedia Channels / Touchpoints: TV, Digital Media, Outdoor & OOH
Where were we?
Sunsilk (also known as Elidor in Turkey) has been Turkey's most chosen hair care brand for a long time. The brand was introduced in early 70s and since then, Sunsilk has become Turkey's one of the most "loved" brands. In terms of brand health, Sunsilk was the undisputable leader of its category. Throughout the years, Sunsilk collaborated with a wide range of global and local celebrities from Madonna...