Cultural knowledge is the key to unlocking diverse digital markets

Jonathan Sinton

Asia is home to almost 40% of the global internet population and contains over 50% more internet users than Europe – as well as three out of four of the largest internet populations in the world.

Cultural knowledge is the key to unlocking diverse digital markets

Jonathan Sinton

Which region of the world represents almost 40% (1) of the global internet population and contains over 50% more internet users than Europe? Which region contains three out of four of the largest internet populations? The answer to these questions is, of course, Asia.

Possibly the most surprising statistic of all is that average internet penetration across Asia is just 15%, although it is growing rapidly. Compare this with 48% across Europe and 74% in the US, and you start to get the picture – Asia is already...

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