Cultural Differences In Consumer Decision-making - Asian consumers, western research methods: What we've learned

This paper seeks to determine whether research methods developed within a Western conceptual framework can be applied to understanding decision-making among Asian consumers.

Cultural Differences in Consumer Decision Making

Asian consumers, Western Research Methods: What We've Learned

David G. BakkenMarketing Science and Advanced Analytics, Harris Interactive, United States

Vincent J. BreglioWirthlinWorldwide Asia, Hong Kong...