Crypto wallets could solve privacy-first digital identification, but only if users have full control of their data

Benjamin Dunkel

Wallet-based identification may help consumers to take control over their personal data.

As third-party cookies disappear from the digital ad ecosystem, we have an opportunity to put the pitfalls of Web2 behind us: the excessive surveillance of consumers, the hoarding of personal data, and ads that are a little too creepy with the precision of their targeting. The world of Web3 may hold the answers to solving these challenges, boosting engagement with consent-based identification by rewarding users for sharing their valuable data, while still maintaining the measurability and attribution that made cookies so useful.

Crypto wallets can serve as the core technology for such a solution, acting as a unique identifier that...

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