Cruzcampo: Beer "With a lot of accent"

Cruzcampo, a beer brand, launched a campaign in the US to recover its iconic brand status and lead the beer category and grow brand power, specifically in Andalusian youth.

Campaign details

Brand:  Cruzcampo (Heineken)Agency: Ogilvy MadridMarket: Spain

Executive summary

Cruzcampo is the beer of southern Spain, a brand with soul and 116 years of history, really loved for some and hated by others…

The brand needed to recover...