Cross-selling: Myth or Legend?

A critical discussion of `cross-selling', the practice of one supplier trying to sell other products to its database (e.g.

Crossselling: Myth or Legend?

Thomas Bayne Mountainview

Most of us could probably fill a dustbin with the quantity of junk mail we receive each and every week. Much of it is unsolicited and of little relevance to our daily lives. An analysis of your dustbin...