Cross media consumption and adequate media strategies. First steps in analysing single source electronic media data

This paper takes a first careful step into the rich body of information on combined usage of radio and TV which has accumulated in three years of electronic measurement of radio (and TV) with Radiocontrol, the radio watch, in Switzerland.

Cross Media Consumption and Adequate Media Strategies

First Steps in Analyzing Single Source Electronic Media Data

Rolf MüllerPublica Data AG, Switzerland

Giordano GiordaniIP Multimedia AG, Switzerland

INTRODUCTION

Since January 2001 Radiocontrol is the...