Cross media consumption and adequate media strategies. First steps in analysing single source electronic media data
Giordano Giordani and Rolf Müller
This paper takes a first careful step into the rich body of information on combined usage of radio and TV which has accumulated in three years of electronic measurement of radio (and TV) with Radiocontrol, the radio watch, in Switzerland.
Cross Media Consumption and Adequate Media Strategies
First Steps in Analyzing Single Source Electronic Media Data
Rolf MüllerPublica Data AG, Switzerland
Giordano GiordaniIP Multimedia AG, Switzerland
INTRODUCTION
Since January 2001 Radiocontrol is the...
