Cross disciplinary involvement or 'how the market research industry can beat off the challenge of the management consultants'
Andy Parker and Gill Aitchison
The Market Research industry increasingly finds itself competing with the Management Consultancies for major marketing and branding projects.
Cross
Disciplinary Involvement
Or
'how the market research
industry can beat off the
challenge of the
management consultants'
Gill
AitchisonandAndy ParketIpsos UK
Introduction
the arrival of the
consultants
In
recent years, the
mainstream Management
Consultancies...
