Cross disciplinary involvement or 'how the market research industry can beat off the challenge of the management consultants'

The Market Research industry increasingly finds itself competing with the Management Consultancies for major marketing and branding projects.

Cross Disciplinary Involvement

Or 'how the market research industry can beat off the challenge of the management consultants'

Gill AitchisonandAndy ParketIpsos UK

Introduction the arrival of the consultants

In recent years, the mainstream Management Consultancies...