CRM and new marketing

Gailynn Nicks and Kevin Ford

CRM, for all its talk of customers, is still typically about the company controlling its relationship with those customers.

CRM And New Marketing

How Do We Capture The Customer Experience?

Kevin FordIpsos UK andGailynn NicksIpsos UK

 'We are entering a new era where the dominant form of marketing revolves around helping buyers to buy, rather than helping sellers to sell' Alan Mitchell Right Side Up
'The most important recent shift in branding is that consumers now understand that the relationship is a twoway dialogue' Lynne Franks The Future of Brands
'Brands...

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