Creator Packaged Goods: A new business model leveraging the facets of fame

Simon Harwood

This piece examines the fast-growing ‘Creator Packaged Goods’ business model, and the implications for the four Ps of marketing.

Working with creators

This article is part of a series of articles from the WARC Guide to working with creators. Read more

The huge power shift seen in media with individual creators amassing huge audiences without requiring the permission of the traditional...

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