Creativity: stimulant of the masses

The Discovery team at Ogilvy embarked on a journey in the streets, markets and homes of China to discover how creative ordinary people were.

Creativity: stimulant of the masses

Kunal Sinha

'Creativity is about something that is valuable and allows us to experience life afresh. It can turn the useless into useful, save space and energy, lighten up life and make it more colourful. With creativity things are more comfortable, more interesting, and more fun' (Lian Qingguang, 26 years, IT engineer, Zhongshan).

Chinese art is making waves in auctions the world over. The nation's cities are awash with the most ambitious architectural projects the world has seen. Meanwhile, restoration projects are giving old buildings a new lease of life and providing unique environments for...

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