- With the long term component of Creative Quality explaining more of the increase in profit ROI, build components into all of your advertising that can work to benefit building future brand demand , regardless of singular objectives.
- Kantar’s testing has found that strong ads share some common elements: continuously shown products, well-integrated product demonstrations, and early brand appearance in the advertising.
- Ads with high long term measures tend to be for established brands, but building your own branding devices into your advertising can be a powerful way to begin to establish your own brand.
- In a difficult economic environment, evidence...
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