Creative businesses: managed for efficiency or managed for ideas?

Gordon Torr

The pursuit of efficiency, or productivity, in manufacturing led to great advances in economic growth and wealth, but only by `deskilling' - the supplanting of human skills by machines.

Creative businesses: managed for efficiency or managed for ideas?

Gordon TorrWiley

By demonstrating how perilously close we've come to the complete commoditisation of creativity in the marketing and communications industries, the producers of the BBC's...

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