Creating the best online advertising

Christina Goodman

This paper discusses how to create advertising for online branding campaigns. Ten principles are proposed, based on extensive evaluation research: 1) show brand prominently in all frames.

Creating the best online advertising

Christina Goodman

Creating advertising for online branding campaigns is a challenge. Many advertisers are yet to be assured that online advertising can have an impact on branding, to positively shift attitudes and perceptions....

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