Creating new radical markets
The myth of first mover advantage
Costas MarkidesLondon Business School Paul GeroskiLondon Business School
Take this quick test: which firm is the innovator that brought us online bookselling in the 1990s? If your answer is Amazon.com, you are wrong. The idea for online bookselling and the first online bookstore was started by Charles Stack, an Ohio-based bookseller, in 1991. Computer Literacy bookstore, a successful retail chain,also registered an internet domain...