Creating an Internet research panel in countries with low penetration. The case of Mexico

The paper looks into the creation of Internet panels. It reviews why most Internet panels are not randomly recruited: the coverage problem, the difficulties of Internet random recruiting (no sampling frame, high non-response and high self-invitation), and the limited use of Internet random panels.

Creating An Internet Research Panel In Countries With Low Penetration

The case of Mexico

Manuel Barberena President and CEO, Pearson Research, Mexico. andGloria Labastida Project Director, Pearson Research, Mexico.


Internet research has grown significantly...