Creating an Internet research panel in countries with low penetration. The case of Mexico

Gloria Labastida and Manuel Barberena

The paper looks into the creation of Internet panels. It reviews why most Internet panels are not randomly recruited: the coverage problem, the difficulties of Internet random recruiting (no sampling frame, high non-response and high self-invitation), and the limited use of Internet random panels.

Creating An Internet Research Panel In Countries With Low Penetration

The case of Mexico

Manuel Barberena President and CEO, Pearson Research, Mexico. andGloria Labastida Project Director, Pearson Research, Mexico.

INTRODUCTION

Internet research has grown significantly during the last three years. Most large research companies are recruiting Internet panels. However, some of these panels are not randomly recruited. The aim of this paper was to explain the process of recruiting an Internet panel and understand its implications.

BACKGROUND

Internet Development: Different Paces

Internet development is measured through penetration. The larger the Internet penetration in a country, the...

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