Creating an Internet research panel in countries with low penetration. The case of Mexico
Gloria Labastida and Manuel Barberena
The paper looks into the creation of Internet panels. It reviews why most Internet panels are not randomly recruited: the coverage problem, the difficulties of Internet random recruiting (no sampling frame, high non-response and high self-invitation), and the limited use of Internet random panels.
Creating An Internet Research Panel In Countries With Low Penetration
The case of Mexico
Manuel Barberena
President and CEO, Pearson Research, Mexico.
andGloria Labastida
Project Director, Pearson Research, Mexico.
INTRODUCTION
Internet research has grown significantly...
