Creating A Retail Brand Experience
Mike FlynnFlynn Consulting
Let us take a brief tour of a couple of stores in a shopping mall. The first one we enter is a shoe store. The merchandise is neatly displayed so that you can see it, even touch it....
Creating a retail brand experience
Mike Flynn gives an overview of retailing. He identifies two perspectives, the first is to engineer stores to maximise sales, the second is to treat retailing as a brand.
