Cream Silk: #ConditionedForGreater

Cream Silk, the leading conditioner and haircare brand in the Philippines, activated a purpose-based campaign across high-reach platforms to increase preference and strengthen equity among Filipina consumers.

Campaign details

Brand: Cream SilkBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agencies: Facebook Philippines, Edukasyon PhilippinesMarket: PhilippinesSector: Hair careMedia channels:Content marketing, Online video,...