Campaign details
Brand: Cream SilkBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agencies: Facebook Philippines, Edukasyon PhilippinesMarket: PhilippinesSector: Hair careMedia channels: Content marketing, Online video, Programmatic display, Public relations, Social mediaBudget: 500k - 1 million
Executive summary
Cream Silk, as the leading conditioner and haircare brand in the Philippines, prides itself on being a brand that is made for Filipinas. Over the years, it has offered a wide variety of haircare solutions that are specifically formulated to address every haircare need of Filipina consumers. Providing...