Campaign details
Brand: Cream SilkBrand owner: UnileverEntrant company: Mindshare Philippines - The PhilippinesIdea creation: Mindshare TaguigMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Social media, Websites & microsites, Public relationsBudget: 500k - 1 millionCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....