Crayola: Colors of the world

Crayola, an art supplies brand, grew sales in the US with #TrueSelfie, a PR, digital and social campaign to launch its Colors of the World diverse crayon sets.

Campaign details

Brand: CrayolaIdea: Dentsu McGarryBowenCountry: United States

Why is this work relevant for Creative Strategy?

To develop a campaign that had a breakthrough creative strategy, we asked ourselves: why is equal and accurate representation/inclusion...