CPG brand owners in SEA take note: Self-care is influencing the grocery run

Amid the pandemic, Twitter’s Martyn U’ren says self-care is emerging as a key trend in Twitter conversations throughout Southeast Asia and influencing daily purchases.

There’s no denying that the past 18 months have been an emotional roller coaster for many, as people around the world learn to live in the presence of a hovering, ambiguous threat. Indeed, the COVID-19 outbreak has thrown routine and rhythm out the window,...

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