CoverGirl Lashblast: “Next Big Thing ”
BUSINESS SITUATION AND CAMPAIGN OBJECTIVES
CoverGirl is the leading Cosmetics brand in the U.S. mass market with over $700 million in annual sales. The brand is known for offering accessible and high quality...
CoverGirl Lashblast - next big thing
A launch campaign (2007-8) for CoverGirl Lashblast Mascara. Research (described) led to key insight: big lashes which need a big brush.
