Counter Terrorism Policing: Counter Terrorism Act Early Campaign

Katie Taylor, Isabelle James

Counter Terrorism Policing, a collaboration of police forces, launched a campaign in the UK to bring awareness, educate people, demonstrate the role CT Policing play, and drive traffic to the ActEarly website.

Campaign details

Brand: Counter Terrorism PolicingBrand owner: Government of UKEntrant company: Wavemaker - United KingdomIdea creation: Wavemaker LondonMarket: EuropeSector: Non-profit, public sector & educationMedia channels: Sponsorship - media, Online video, Websites & microsites, Email marketing, Online display, Social media Budget: Up to 500k

Executive summary

An unforeseen consequence of the global pandemic and nationwide lockdowns across the UK was a dramatic increase in the number of young people being radicalised online.

Counter Terrorism Policing partnered with Netmums to provide a safe space for mums...

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