Cottonelle: BLKHLTH #GoodDownThere

Cottonelle, a maker of toilet paper and flushable wipes, encouraged Black Americans to take screening tests for colorectal cancer in the USA.

Situation Analysis

Cottonelle®, maker of toilet paper and flushable wipes, encourages consumers to care for their whole selves - including both the skin you see and the skin you don't. The brand is an expert in "down there care," but recognizes those discussing...